BizSugar.com › Online Marketing › 7 Reasons Your Content Marketing Efforts Fail To Reach Your Target Audience - infographic

"62 percent of millennials feel that online content makes them feel more connected and loyal to brand, but only 32% find today's brand communications helpful. There is a serious opportunity to be seized in millennials, but there are some necessary elements brands must include in their content strategies to strike while the iron is hot and convert millennials into life-long brand advocates."