The headline is what people see in social streams, in an email subject line, and on your blog’s homepage, and it’s job is to get people interested enough in order to click through and read the post.





Comments


Written by astutecopy
2687 days ago

Thanks for sharing!

I find that I usually spend a lot more time on the headline than on the post itself. I like my headlines to grab my readers by the eyeballs and pull them into the message.

I love #6 - Using Numbers. I recently wrote a blog post using this technique: "Unstoppable: Jon Morrow's Top 10 Tips for Boosting Blog Traffic, Guaranteed to Supercharge your Blog and Skyrocket your Reach" in which Blog Traffic genius Jon Morrow (who helped set up CopyBlogger and KISSmetrics) recommends you spend a quarter to half of the time you spend writing the post on the headline. For example, he spends an average of 2 hours writing his headlines!

According to Jon, “If you look carefully at any great headline, you can distill it down to a fill-in-the blank “template” that works for almost every topic in any niche. The best writers I know have thousands of them either saved to a file on their computers or floating around in their heads, where they can reference them at a moment’s notice to develop a winning headline of their own...The more curious your headlines make people, the more they’ll read your posts. The more they read your posts, the better your chance of building a relationship with them. The more relationships you have, the more influential you become in your niche.”

Thanks again for sharing.

Off to share on Facebook!

Best regards

Pedro Okoro

https://www.astutecopyblogging.com



Written by tiroberts
2689 days ago

A lot of people spend the majority of their time on the content but I think you should spend most of your time actually crafting the blog article title



Written by lyceum
2690 days ago

Thanks for sharing your "secret"! ;)

- How many bullet points do you have to have, in order to become a list post?

- ;)



Written by The Bad Blogger
2689 days ago

Usually I keep the minimum list to 7 points but the more the merrier :)



Written by lyceum
2690 days ago

Which is your favorite blog headline, all time?



Written by The Bad Blogger
2690 days ago

Well... it will be list post, especially if the keyword "secrets" is in the headline:)



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