BizSugar.com › Online Marketing › 7 Ways To Master Email Marketing in 2018

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.

The rapid growth in the use of smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing.