BizSugar.com › Online Marketing › 7 Tips for a Successful Web Site Redesign

When it comes to redesigning a Web site, the most common mistake businesses make is starting out without a clear set of goals, says Marc S. Levitt, principal and creative director at MSLK Inc. (www.mslk.com). Most sites are rebranded for purely cosmetic reasons, overlooking the more crucial content, navigational, and marketing challenges that lie underneath. Levitt offers seven tips to ensure that your investment of time and money in a site redesign will lead to online niche marketing success.