BizSugar.com › Online Marketing › 9 Essential Tips For Building Product Pages That Convert

According to Harvard Business School professor Gerald Zaltman, 95% of our purchase decision making happens in our subconscious mind.

Therefore, reading something as simple as a product description can influence a consumer’s behavior.

Here are nine techniques to upgrade your product pages:
1. Understand your customer like the back of your hand
2. Extinguish all customer guilt
3. Write for search engines
4. Leverage social proof
5. Skip the mistakes
6. Add personality
7. Stay relevant
8. Embed captivating images
9. Optimize the formatting