BizSugar.com › Online Marketing › Are You Curious About SEM?

Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking for, while others gravitate to one or the other.