Business buyers often aren't spending their own money. That's good and bad. Good because they're more open to big-ticket purchases. Bad because they usually have to get approval from others. In fact, you must sometimes talk to many layers of a company before making a sale - decision makers, buyers, and end users. All of which means you have to provide more purchase justification than you do for consumers.
B2B copywriting vs. B2C copywriting
Posted by himangim under Online MarketingFrom http://www.directcreative.com 5844 days ago
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