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Does negative advertising work?

Posted by himangim under Online Marketing
From http://www.directcreative.com 5880 days ago
Made Hot by: on October 16, 2008 8:53 pm

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons:

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