BizSugar.com › Online Marketing › Dumb Small Business Mistakes: Getting Upside-Down | Remarkable Communication

A few years ago, I did some consulting for a business owner. We were throwing around some ideas for PR and word of mouth marketing. (I didn't end up working with him, for a variety of reasons.) He was dead sure he was creating the next Amazon. He'd built his product from scratch. He had some experience in the same business as his customers, and he believed he knew all of their needs inside and out.