BizSugar.com › Online Marketing › Eight Steps to More Effective Welcome E-mails

Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock starts ticking with the very first e-mail contact you make. And for many marketers, that's the welcome e-mail.