BizSugar.com › Online Marketing › Five Ways To Improve Customer Service With Customer Feedback

In today's unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes easier said than done. After customers purchase and use your product, few will be bothered to fill out a survey or comment card and return it to you via mail. Many dislike the interruption and inconvenience of telephone solicitations. Today's marketing professionals are challenged to search for innovative and non-intrusive methods of eliciting helpful customer responses.