BizSugar.com › Online Marketing › Holly Buchanan Increases Website Conversions: Part II of II

Every individual that visits your website is unique, looking for different pieces of information and reading websites differently. Each visitor will most likely be persuaded by various aspects and determinants. With Holly Buchanan's personality descriptions of the four most common types of buyers, we can design our websites and copy so that we can persuade each personality type most effectively.

This post focuses on designing your website to meet the needs of each unique individual that visits your site by addressing the most common four types of visitors: Methodical, Spontaneous, Competitive, and Humanistic.