BizSugar.com › Online Marketing › How To Maximize Profits With Pricing Strategy In An Economic Downtime

During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today's marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin. Large corporations can afford to slash prices to move higher quantities, but this technique is less effective for small to mid-size businesses.