BizSugar.com › Online Marketing › A Blogging State of Mind

Your blog is insanely useful. It might be the best blog out there on your topic. But that doesn’t mean you can just show up, nonchalantly slap up a post, and expect them to magically understand how useful it is. You’ve got to take them by the hand, and not just produce great content, but demonstrate how great they’ll be because of it. You have to make it compelling. You have to make it about them.