BizSugar.com › Online Marketing › A Common Keyword Research Mistake

Depending on the industry your website operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO. Best practice dictates that you only target 2-5 keywords per page, which means you’ll have to get picky. Even if your keyword research was on the right track, you might miss the mark when it comes time to choosing the most appropriate keywords for your site and your SEO goals. One of the most common keyword research mistakes I see is that site owners don’t choose keywords that are specific enough for their website. They are still in the right ballpark, but they didn’t take it all the way and are missing out on valuable SEO opportunities.