BizSugar.com › Online Marketing › A Guide to Sponsored Posts

They’ve been a staple for print advertising for years, but as more and more advertising dollars go to the digital space, advertorials are also making the digital jump. Although they can be a great source of publicity for the sponsor and the host, they can also cause problems if no guidelines are in place. Whether you’re discussing the idea of accepted sponsored content for your site/blog, or you’re trying to strike up a sponsor deal with a major blog, keep these guidelines in mind to prevent any suprises.