BizSugar.com › Online Marketing › A Link Audit Can Gauge Link Building Success

A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that will provide you with a list of your inbound links. Next, you will need to visit each of these links in order to determine what kind of link it is and categorize the links into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. If your website is relatively new, there may only be a few hundred links, whereas an older established site can have thousands.