BizSugar.com › Online Marketing › A Simple Blog is Better

The purpose of a business blog is to engage website visitors and provide them with useful information that they will find beneficial. It’s the content of the blog posts that matters the most. It’s amazing the number of businesses that litter their blogs with too much “stuff”. A business blog should look professional, so it’s best to keep the excess to a minimum. Simple is always better when it comes to website content. It’s best to keep it uncluttered in order to keep people channeled. It is more likely that they will take a specific action and convert if they can read the content without disruption. Here are some common distractions that people include on their blogs: