BizSugar.com › Online Marketing › A step by step guide to create a “hyper local” AdWords campaign

Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.


This post will look at how to create a laser targeted Google AdWords campaign only my local customers will see. For the purposes of this post, I am going to take the approach I am a Nottingham based law firm, with multiple offices in the surrounding area, and I want to advertise my Will writing services. I am also going to presume you have an AdWords account set up and ready to go. Lets get started.