BizSugar.com › Online Marketing › Abandoned Carts in eCommerce. Is It Really a Problem?

eCommerce Statistics show that the percentage of abandoned carts may vary from 40 to 70% and it is a huge amount of lost profits. Of cause, very often the fault why it is happening lies on the side of merchants. Technical bugs, process defects, inconvenient interface – all such problems may be the cause of abandoned carts. But this is not always the merchant fault. In this article, we will discuss this topic in more depth.