AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called AdWords Smart Goals.
This is kinda big news for the less-sophisticated advertiser.
But, as expected, there’s no shortage of opinion on it. And spoiler alert: some people think Smart Goals are dumb:
AdWords Smart Goals: Insights for Novice Campaign Managers
Posted by
lyceum under Online Marketing
From http://smallbiztrends.com 3243 days ago
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