BizSugar.com › Online Marketing › Affiliate Manager Active on Social Media? But Does It Add Value?

It turns out, there are quite a few affiliate programs with Twitter accounts. However, not all are created equal. Many are plain broadcasters (of coupons, deals, sales, promos, and a here’s-our-newest-newsletter tweet every once in a while). But when as affiliate managers we are explicitly favoring (and looking to recruit) affiliates who add value, shouldn't we ourselves be adding value — even through those Tweets?!