BizSugar.com › Online Marketing › Affiliate Programs and Role of Channel Attribution

The question is not whether you should be measuring or analyzing or not... You absolutely must take your analytics seriously! The question is how are you gonna do it? I encourage you to select your tools wisely, to set meaningful goals, and to measure relevant KPIs (so that your decisions are rooted in the right soil). Also, when it comes to your affiliate program, beyond everything make sure that in the affiliate eyes they are compensated the fair way, and that your affiliate program stays competitive.