BizSugar.com › Online Marketing › Are Adjectives Killing Your Marketing Copy?

By Michael Evans

Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of ‘idea’ or ‘message’ that it carries. As a result, you should not be expecting growth of sales anymore. It’s true that avoiding overuse of adjectives will help you improve your marketing copy to a great extent so why should you not do it?