BizSugar.com › Online Marketing › Are Your Referral Links Driving Traffic?

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update (which targeted web spam and sites with poor quality link profiles) is to make sure you are going after referral links that could actually direct people to your site, not just add one more link to your link profile.