The eternal CEO question is, where did the marketing department’s budget go? Despite conscious efforts to stick to data-driven analysis with the goal of providing accurate and specific answers, attribution is still not where it should be. Part of the reason for that is an ongoing divergence of opinion over the type of measurement model to use.
Let’s take a deeper look into Attribution Modeling, its various subtypes, and another option called Marketing Mix Modeling, to see if we can discern which is the correct protocol for attribution measurement.
Attribution Modeling vs Marketing Mix Modeling - The Oktopost Blog
Posted by eyalkatz under Online MarketingFrom https://www.oktopost.com 2014 days ago
Made Hot by: marketingvalue on May 12, 2019 12:13 pm
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