BizSugar.com › Online Marketing › Authorship Markup and SEO

I came across this great article the other day on The Daily SEO Blog from SEOMoz about authorship markup and how it might impact link building. Since Google looks at the quality of a link to determine its relevance and value when ranking a site in the SERPs, being able to verify the author of a link helps verify that the link is trust worthy. As the author (Tom Anthony) points out, this gives Google two advantages: