BizSugar.com › Online Marketing › Awareness or Loyalty: What Does it Take to Make a Super Fan?

Here’s the thing. All too often, we look to advertising to solve our “marketing” needs and help us sell more products. What we don’t realize is that advertising isn’t really about selling. Awareness is a very different animal. There are plenty of amazing advertising campaigns out there that make us laugh, make us aware, and then don’t get us to buy a thing. And really, this is OK, because that is exactly what advertising is for. Awareness can eventually lead to sales, but it is indirect, expensive and really difficult to track.