BizSugar.com › Online Marketing › B2B Content Marketing Is Only As Boring As You Make It

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets pushed to the back burner and it’s like pulling teeth to get them to come up with even a short list of blog topics (even when my team is handling the writing!).