BizSugar.com › Online Marketing › B2B Content Recycling – Get More Bang for Your Buck!

I’ve spoken with many B2B marketers who say that content creation is one of the biggest problems in getting their content marketing strategy off the ground. They just don’t have the time to write as much content as is needed to really have an impact—but it doesn’t have to be that complicated! You don’t need to reinvent the wheel every time you sit down to right a new piece of content. B2B content recycling, the idea that you’re taking one piece of content and reworking it to fit multiple platforms (not to be confused with article spinning) helps B2B marketers get more bang for their content marketing buck.