BizSugar.com › Online Marketing › B2B Conversions Require More than SEO

Some may argue that B2B marketing is more challenging than B2C. A B2B marketer typically needs to convince more than one person within an organization that their product/service is the right one for the organization. Since multiple employees may have a say in the decision, the sales cycle is typically much longer than that of a B2C purchase. The team of decision makers need to conduct thorough research, consult with others within the organization, and ensure that the budget will allow for it.