BizSugar.com › Online Marketing › B2B FAQ Page Tips for SEO

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle is often very long which is why it’s extremely important for a B2B business to provide prospects with lots of content to instill trust. Businesses that don’t provide much content and prefer to keep their strategies and processes a secret will find that they are missing out on lots of opportunities. Perhaps one of the most important places that potential prospects look for information on a business website is the FAQ page. Here are some FAQ page SEO and website content tips: