BizSugar.com › Online Marketing › B2B Lead Generation Tips: Tip #8 – The Direct Mail Approach

Today, we are going more on an in-depth lesson on combining outsourced lead generation services and direct mail. You may be thinking that direct mail is an age old approach to getting leads and it’s not quite as effective as cold calling. True. However, there are still some benefits that direct mail excels more than outsourced cold calling services.