BizSugar.com › Online Marketing › B2B PPC: A New Angle When Creating Modified Broad Keywords

The fact is, many B2B shoppers have only a vague idea of what want they want. For instance, I've come across tens of thousands of long-tailed search queries structured in the old fashioned "Ask Jeeves" style: "Where can I buy a high speed digital copier for my small business?"

There's a variety keywords we can use to target these B2B queries. In this post, I'm going to discuss a new approach to modified broad keywords that we're using at BuyerZone.