BizSugar.com › Online Marketing › B2B SEO Keyword Research Tips

Before starting any kind of search engine optimization, it’s important to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. Each page should target keywords that are most specific to the content on that page. Targeting the same keywords on every page can result in lots of missed opportunities. Since B2B and B2C SEO are slightly different, here are six B2B specific keyword research tips: