BizSugar.com › Online Marketing › B2B Strategies for Online Reputation Management

Online reputation management is a pivotal concern for companies of all kinds. Study after study has confirmed that consumers, before buying any new product, will do their due diligence, scoping out the brand on the Web, consulting product reviews, and ensuring everything is up to snuff.

The unfortunate reality for companies in the B2B space is that reputational threats are potentially numerous. Understanding the pervasive nature of online threats — and seeking to protect against them — is critical.

The question is, what can B2B companies do to repair the damage done by nasty online remarks? The following are a few strategies.