BizSugar.com › Online Marketing › Back to Link Building Basics

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can get so wrapped up in it, that they can take a link building strategy to the extreme and enter a gray or black hat area. Because it’s good to get a refresher every once in awhile, let’s take a look at some of the most popular link building strategies and outline what should and shouldn’t be done.