BizSugar.com › Online Marketing › Be Consistent with SEO Content Messaging

SEO overall has changed drastically within the last few years. A fear of Pandas and Penguins has forced website owners and SEOs to re-evaluate their strategies for attempting to rank well in the search engines. A good SEO campaign today is more focused on the end users (target audience members) as opposed to the search engine spiders. And what are target audience members looking for? Information!