BizSugar.com › Online Marketing › Behavioral Retargeting for Retailers

Have you ever looked at a product online, decided not to purchase it for one reason or another, then gone to another site only to see the product you just looked at featured in a banner ad? Chances are you have. This tactic, known as behavioral retargeting, has proven to be one of the most effective marketing tools for online retailers.

There are many benefits to behavioral retargeting for retailers but many privacy concerns for consumers. Industry Insights' Joe Keenan weighs the pros and cons.