Best color for Add to Cart/Buy button

Posted by AlexandraAmasty under Online Marketing
From https://blog.amasty.com 2904 days ago
Made Hot by: businessluv on December 10, 2016 2:02 am

Do you know that the color of your "add to cart/buy" button can increase or decrease your conversion rate? In this article, you can find the industry statistics about the colors that work (or not) effectively.

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Comments

Written by lyceum
2898 days ago

Alexandra: Thanks for your input. :) I will do a A/B test in the future.

All the Best,

Martin

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Written by tiroberts
2900 days ago

It's always interesting to me to see this kind of case study.

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Written by lyceum
2901 days ago

Alexandra: Welcome to BizSugar! I wonder if I should pick green as the color for my future buy tea button? Interesting to read that pistachio has 5%. Could it be a "nutty" color? ;)

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Written by AlexandraAmasty
2899 days ago

Thank you) Well, I think only after a/b test you'll know the right answer. Maybe pistachio color button in combination with your website design will boost your conversions, who knows?) 5% is just a statistical data, but anyway, you should create an experiment and see how it'll do with your niche.

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