BizSugar.com › Online Marketing › Best Email Marketing Subject Lines Examples

On a regular day, I get about 30 new emails in my inbox, but I never open more than 30% of them. I venture to say that this is the case with you as well. You surely get coupons, newsletters, social media notifications, invitations and not to mention the cold outreach spammy emails.

An email subject line is the first, and often only chance to make a good first impression and convince the recipient to open the email. To make a sale through email marketing, the recipient has to open your email first.

So what makes you open an email?

You check the name of the sender but what’s more important is the subject line of the email. That’s the very first thing you see when you receive a new email, and most people judge the content solely based on that.