BizSugar.com › Online Marketing › Big Brands Abandon Microsites and Focus on Social Media

Large consumer giants like Coke and Unilever are switching up their digital strategy again. According to a recent article from New Media Age,

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

This move comes as no surprise as many companies are now relying on full-throttle, web strategies and not just a corporate website.