BizSugar.com › Online Marketing › Bing Allows Anything for Display URL?

Yesterday we spotted an affiliate ad on Bing. It was by a brand hijacker (as the merchant prohibited paid search bidding on its trademarks, URL, and variations thereof), but they may think they are not as bad of a violator as some others... The "keyword" they are using is the merchant's full URL. They are also using it (twice) in the ad copy. But when it comes to the display URL, they went away from the actual merchant's URL, and added the word "store" (in)to it… Apparently, Bing doesn't require the display URL to match the domain of the destination URL.