BizSugar.com › Online Marketing › Black Hat SEO Tactic to Avoid – Link Schemes

Google says it flat out in their Webmaster Guidelines, “Your site’s ranking in Google search results is partly based on analysis of those sites that link to you.” The more quality sites that link to pages of your website, the more valuable it becomes in the eyes of the search engines. Although this is not the only factor impacting how well your site performs in the search engines, it’s is a critical component and one that you as a site owner can leverage for your SEO. After you properly optimize your website, it’s vital to build up your link portfolio with a white hat link building campaign from a variety of trusted resources.