BizSugar.com › Online Marketing › Brian Littleton: Interview on the State of Affiliate Marketing

"Use your instinct. When it comes to finding a really good affiliate, don't be fooled simply by statistics or language. Use your instinct and knowledge of your own product and website to help you.

Too many Affiliate Managers are forced into relationships either by lack of understanding or through automatic approval. Unfortunately, their programs can suffer due to it. If you are going to actively manage a program – make sure to use your #1 asset."