BizSugar.com › Online Marketing › BtoB Businesses Spend a Lot on Websites, But Generate Few Leads

Where do companies that sell BtoB get most of their leads? According to a 2011 National Marketing and Sales Study recently released by Demandbase and Focus, a business’s website is the second most important source of new sales leads, second only to personal connections/referrals. But for the most part, the study found, these websites are not living up to their fullest potential in terms of lead generation.