BizSugar.com › Online Marketing › Build Links that Will Get Noticed

Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will be better positioned on a search engine results page. However, link building shouldn’t only be done with the search engines in mind.