BizSugar.com › Online Marketing › Build Your Brand by Guest Blogging

Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was a great way to build a link portfolio and improve the chances of being found in the search engines. Blogging can be a challenge, but if it’s done properly, the rewards over time have been well documented. Sharing content on your own blog on a regular basis should always be your first blogging priority. However, if you find that you have the time and resources to take it to the next level, guest blogging on sites that are owned by others can really give your brand that boost that it may need in the blogosphere.