BizSugar.com › Online Marketing › Building trust to increase your website's credibility

Building trust is crucial in business, and it becomes more difficult when the first line of communication is via the internet. As a customer, you can walk into a brick-and-mortar store, office or bank, look the representatives in the eye, listen to what they say—and how they say it—and decide almost instantly whether you feel the company is trustworthy. When shopping online, however, none of these benefits are present. If you’re more skeptical of online merchants and consultants, then why wouldn’t others be more skeptical of your online presence?