BizSugar.com › Online Marketing › Business Blogging: Less Isn’t More

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly researched, and include supporting data. The truth is that having expectations this high for many businesses is unrealistic. Since the expectations can’t be met on a regular basis it results in only a small number of posts going live on the blog. The perception that it’s better to have fewer posts that are more in depth than more posts that briefly discuss a topic is flawed. In fact, the opposite is true.